- OutstandingPet, LLC is formed in Virginia. The company begins research and development of their first remote trainer.
- OutstandingPet, LLC relocates to Illinois and is opened under a new holding company: Sunfire Enterprises, LLC - OutstandingPet(OutstandingPet) based in Chicago
- Production begins on the companies first remote trainer, the OutstandingPet DR-500M. Customer feedback is extrememly positive and the company begins further development on a complete product line.
- OutstandingPet relocates their corporate headquaters to Hoffman Estates, IL to accomodate their growing operations
- The DR-500M is discontinued and the company launches two new products: the TR-600M and LR-800M
- The company begins expanding their retail presence